Pinterest launches new tools to fight AI slop
Pinterest launches new tools to fight AI slop : Identifying AI Content
Responding to growing concerns from its community, Pinterest announced that it will now label images that are either generated or modified by artificial intelligence. When users zoom in on an image Pin, an “AI modified” label will appear on the lower left corner. The system will review image metadata and leverage internal classifiers to detect AI content, even if it doesn’t exhibit clear indicators.
This initiative is part of Pinterest’s broader strategy to keep the platform appealing and trusted by ensuring that inspiration comes from genuine user-made content. Creators also have the opportunity to appeal if their original work is mistakenly tagged.
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Empowering Users with Control
Beyond labeling, Pinterest is rolling out a new feature that allows users to minimize the number of generative AI Pins visible in their feeds. The update will initially focus on categories like beauty and art, which have experienced a significant influx of AI content, and will eventually expand to other sections.
Users can access this setting via the three-dot menu found on the bottom right of a Pin. Selecting the “see fewer” option will signal Pinterest’s system to adjust future recommendations, ensuring a more authentic browsing experience. More details about these changes are available on the Pinterest Newsroom.
Why This Matters
Pinterest has long been a go-to platform for discovering inspirational images across various categories such as fashion, home decor, travel, and more. However, the increasing prevalence of AI-generated images—often disparagingly referred to as “AI slop”—has diluted the quality of content, frustrating many loyal users.
Users on platforms like Reddit have already voiced their concerns, with some even labeling the influx of AI images as a detrimental shift to the community. One user noted, “The platform feels overwhelmed by low-value, AI-created content,” a sentiment echoed in various online discussions.
Key Measures Implemented
- Labeling AI-generated and AI-modified images.
- Providing a “see fewer” option on AI-heavy categories.
- Utilizing metadata and advanced classifiers to detect AI content.
- Allowing creators to appeal incorrect labels.
The Future of GenAI on Pinterest
Pinterest maintains that, when thoughtfully applied, generative AI has the potential to enhance creativity and inspiration. The company is committed to evolving its AI tools and plans to introduce additional features over the coming months.
“As people encounter AI-generated content on Pinterest, we are empowering our users to make more informed choices about the content they see. Gen AI content on Pinterest should enhance users’ ability to discover and act on their inspiration,” said CTO Matt Madrigal.
While Pinterest has not announced an exact launch date for these new controls, the changes are expected to roll out soon. Users can look forward to a more curated and genuine experience as these measures take effect.
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